Course information & enrolment

Sales and Business Development

This programme develops the commercial skills required to identify opportunities, engage prospects, build relationships and convert business opportunities into sustainable revenue.

Beginner to intermediateClassroom
Course overview

Build capability you can apply

This programme develops the commercial skills required to identify opportunities, engage prospects, build relationships and convert business opportunities into sustainable revenue. Participants explore prospecting, customer needs analysis, value propositions, consultative selling, proposal development, negotiation, pipeline management and account growth. The emphasis is on building a repeatable business-development process rather than relying on personality or luck, humanity's two favourite unreliable sales strategies.

Learning outcomes

What you’ll be able to do

  • Identify and qualify viable business opportunities.
  • Conduct structured customer-needs and opportunity analysis.
  • Develop compelling value propositions and sales messages.
  • Manage sales pipelines and follow-up activities.
  • Handle objections and negotiate toward mutually valuable outcomes.
  • Build and maintain relationships that support account growth.
Frequently asked questions

Before you enrol

Who should attend?

Sales professionals, business-development executives, account managers, entrepreneurs, consultants and managers responsible for revenue growth.

What else should I know?

Recommended level: Beginner to intermediate.

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